Technical and Corporate Marketing Manager....Locations options possible

If your objective is to work for a smaller, successful company with a nice friendly team, then this is the opportunity you must review.  In this position, you will be responsible for executing effective technical marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. You will also play an integral role in building and engaging the company’s customer base and create effective technical marketing and applications strategies that will promote the long-term growth of the company.

JOB REQUIREMENTS:

Strong technical knowledge of the Semiconductor and EDA Industries

• Previous experience working for one or more EDA software companies.
• You had a previous job title or experience of at least one of the following…
  • Product Marketing Manager (The product part is important because that indicates technical depth) or TMM, Technical Marketing Manager OR TME
  • Product Manager
  • Applications Engineer with a willingness to move into technical marketing
  • Good communication skills and a solid ability to work with customers. 
  • Experience marketing SW products

Responsibilities:

• Develop technical marketing strategies for projects, including technical digital content for company websites and social media
• Work closely with the Head of Marketing, Sales and Applications Engineering teams on technical program development and implementation including demos and webinars
• Create and execute lead generation programs
• Write and create technical blog posts, articles, case studies, eBooks and white papers as lead magnets
• Analyze data to determine campaign efficiency
• Develop and communicate marketing plans, campaign results and project recommendations to senior management team
• Collaborate with analytics to execute A/B testing and experiments that drive engagement and down-stream conversion metrics
• Ensure creating technical marketing materials undergo regular review and adhere to brand guidelines
• Articulate the product’s value proposition through an effective marketing campaign

Minimum Qualifications: 

• BS in EE or CE with 5-15 years hands-on experience"3+ years’ experience in a technical marketing or applications engineering role
• Semiconductor and/or EDA industry knowledge and background
• Strong organization and prioritization skills
• Ability to work well in a fast-paced, collaborative environment
• Solid analytics skills required, with a strong hold on MS Excel & Google Sheets
• Excellent analytical, communication and technical presentation skills
• Technical marketing background
• Technical writing skills

Ideal…Nice to know…willingness to master …  

Experience with AWS Cloud, Google Cloud Platform and Microsoft Azure 

• Digital marketing and social media experience

Google Proficiency with Google Analytics, SEO and web analysis tools

• Analytics
• WordPress
• Mailchimp
• MS PowerPoint, Word, Excel, Google Sheets, and Google Docs
• Mac OS operating system, Linux OS operating system

Competitive compensation packages –strong benefits package – Very friendly working environment

EDA-CAREERS is a unique company in the world of recruiting. With over 15 years in recruiting exclusively in the EDA/Semiconductor industry, we pride ourselves on our relationships. We WORK to help find the best fits for our companies and the best opportunities for our candidates. In effect, we become PARTNERS, so that both the candidate and the company process goes smoothly from beginning to end. That is why we have worked with over One Hundred companies in EDA, and placed such a broad array of candidates.  We do it all...R&D, AE's, Sales and Marketing.  We help virtually every level of talent and work Globally.