Director Technical and Corporate Marketing

If your objective is to work for a smaller, quite successful company, this is the opportunity you must review.  In this position, you will be help drive be responsible for executing effective technical marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. You will also play an integral role in building and engaging the company’s customer base and create effective technical marketing and applications strategies that will promote the long-term growth of the Company.

JOB REQUIREMENTS:

Strong technical knowledge of the semiconductor and EDA industries

Good communication skills and a solid ability to work with their customers. 

Responsibilities:

• Develop technical marketing strategies for projects, including technical digital content for company websites and social media
• Work closely with the Head of Marketing, Sales and Applications Engineering teams on technical program development and implementation including demos and webinars
• Create and execute lead generation programs
• Write and create technical blog posts, articles, case studies, eBooks and white papers as lead magnets
• Analyze data to determine campaign efficiency
• Collaborate with analytics to execute A/B testing and experiments that drive engagement and down-stream conversion metrics
• Ensure creating technical marketing materials undergo regular review and adhere to brand guidelines
• Develop and communicate marketing plans, campaign results and project recommendations to senior management team

Minimum Qualifications: 

• BS in Marketing, EE, or CE 
• 3+ years’ experience in a technical marketing or applications engineering role
• Semiconductor and EDA industry knowledge and background
• Strong organization and prioritization skills
• Ability to work well in a fast-paced, collaborative environment
• Solid analytics skills required, with a strong hold on MS Excel & Google Sheets
• Excellent analytical, communication and presentation skills
• Experience with AWS Cloud, Google Cloud Platform and Microsoft Azure 
• Technical marketing background
• Technical writing skills
•  

Ideal…Nice to know…willingness to master …

• Digital marketing and social media experience

Google Proficiency with Google Analytics, SEO and web analysis tools

• Analytics
• WordPress
• Mailchimp
• MS PowerPoint, Word, Excel, Google Sheets, and Google Docs
• Mac OS operating system, Linux OS operating system

EDA-CAREERS is a unique company in the world of recruiting. With over 15 years in recruiting exclusively in the EDA/Semiconductor industry, we pride ourselves on our relationships. We WORK to help find the best fits for our companies and the best opportunities for our candidates. In effect, we become PARTNERS, so that both the candidate and the company process goes smoothly from beginning to end. That is why we have worked with over One Hundred companies in EDA, and placed such a broad array of candidates.  We do it all...R&D, AE's, Sales and Marketing.  We help virtually every level of talent and work Globally.